Management Team

Bruce Cobb
General Manager

A graduate of Texas Tech and Texas A&M Universities,  Bruce has been involved in the US meat industry since 1990.  His career began with the Texas Beef Council and then he provided export marketing, planning and development  leadership with the U.S. Meat Export Federation in Mexico City and Denver, CO.  Prior to joining CBP, he worked with Daymon Worldwide in food retail sales marketing and management with all perishable products.  His role and service at CBP is solely focused on fed cattle marketing solutions and organizational management in the interest of CBP’s member customers.

Heather Peoples
Business Operations

Heather earned her Bachelors and Masters Degree in Agribusiness from Texas A&M University. Heather joined CBP when it started operating in February 2001. Heather's responsibilities include accounting, human resources, information technology, membership administration, operation support and coordination, and board of director's secretary.

Lisa Foreman
Member Services

Graduated from Texas Tech University with a bachelors degree in Advertising/Marketing. 22 years of advertising/marketing experience with The Southwest Stockman/Record Stockman. Developed advertising tools for Amarillo Livestock Auction and was the morning voice on the radio livestock market segment for the weekly Amarillo Sale. Primary objective at CBP is managing member services and coordinating sponsorship development.

Casey Bradshaw
Member Services and Business Development

Graduated from Texas A&M university with a bachelors degree in Animal Science 1995. Cattle Procurement for Cargill Meat Solutions in Kansas and Nebraska through 2001. On staff since inception at CBP. Primary focus areas are marketing & evaluating cattle, sponsor development and business development.

Chad Brown Chad Brown
Marketing Representative

Chad graduated from Texas Tech in 1997 with a Bachelors degree in Animal Science and began working for Cargill in Cattle Procurement. Chad joined CBP in 2007 and provides customer development and cattle marketing & evaluation service in Texas.



Ken Betschart
Marketing Representative

Ken is a graduate from the University of Northern Colorado.  He has over 30 years of feedlot management, cattle sales and procurement experience.  He was in employed with Continental Grain Cattle Division for 18 years. Ken started with CBP in 2008 and Ken's primary objective is cattle marketing & evaluation in Western Nebraska, North Eastern Colorado, South Dakota and Wyoming.

Brodie Mackey
Marketing Representative

Brodie joined CBP in the spring of 2013 after obtaining his bachelor's degree from the University of Nebraska-Lincoln. Brodie focuses on customer development and assist Ken with cattle marketing & evaluation in Western Nebraska, North Eastern Colorado, South Dakota and Wyoming.


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